Shello

Shello is a design and development of a foolproof solution to theft problem on the beach. A multidisciplinary approach, where focus is not only on design but also on business, technical and sustainability is followed as a result of which, a service is developed which helps people keep their valuables at a beach while enjoying the vacation.

Short survey showed that 25% of surveyed people have lost something on a beach

A mindmap and quantitative research helped to understand the context and problem. A questionnaire was circulated using internet which showed the problems that are faced. As per the research, most people loose their valuables when touring to a beach and most of the people take mobile phones, wallets, camera to the beach. Locals usually do not face the problem of storing their valuables as they know about the conditions on the beach and so, keep the valuables with trusted shopkeeper or do not take valuables with them. The locals on the beach of Schaveningen told us that they sometimes bury their valuables to keep it safe or just leave the valuables with stranger or in the open.

Dutch culture of trust is different than rest of the world

The tourists on the other hand, are visiting a beach and so, are unaware about the safety conditions on beach and face the problem of storing valuables on the beach. Shopkeepers on the beach had different story to tell. people go to these shops for keeping their valuables but shopkeepers expects them to buy something from the shop. Also, the shopkeepers want people to leave the keys to locker with shopkeeper only as there is chance that people might loose the keys in water. The current products in market are costly, very small and need a fixed member to attach it to them. Accordingly, a persona was made which showcases the needs of a traveller and a vision was created to scope the design process.

THE USER

A trustworthy product that safeguards tourist's valuables while he is at the beach

The ideation phase consisted of multiple techniques such as ‘how to?’, ‘random word’, ‘brain drawing’ etc. to generate multitude of ideas. A c-box method was used to classify and eliminate the ideas. The ideas were ranked on the basis of ‘feasibility’ and ‘innovativeness’. The 3 ideas selected were detailed and presented to users using the technique of storytelling. After the session, users were asked to talk about advantages and disadvantages of each concept. Based on user insights, Shello concept had most advatnages and least dis-advatnages.

The users also indicated less numbers of protection layers in Shello concept. It was also clear that the product should be provided as a service rather than as a product. In the next iteration, the concept was revamped and detailed to make it suitable to the new context.

The next cycle improved Shello concept by detailing it and making it more user centric and feasible as a service. A morphological chart was built for multiple detailed questions which needed answers from users. Mock-ups were built for ideas in morphological chart and the mock-ups were shown to users for their insights and favoured solutions. The mock-ups helped users visualise the solution and select the most preferred one intuitively.

User’s possible journey at a beach was mapped to have an idea of possible service. Cambridge Engineering Solutions was used to select materials for different parts of Shello. Specific considerations were given to durability in alkaline solutions and recyclable nature of materials.

A fast track life cycle analysis was carried out to decide the best possible material for Shello. With scope, the parts that are brought from an OEM are not considered as the life cycle analysis is expected to be performed for them. The parts that will be manufactured in factory were considered for life cycle analysis and it was found that transporting concrete is least sustainable and so, it was planned to manufacture the shell near beach only to decrease the effect on environment.

The Shello was a part of student project for solving the problem of storing valuables on beach. 2 integrated product designers- Yixuan Ma, Shreyash Prakash and 2 strategic designers- Siddhart Daswani and Animesh Mazire worked on the project with Stefan van de Geer as a coach

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