With my skills as a designer and creator, I can help you create a future for your company. I believe that a design should have a greater purpose which 'humanises' a business and builds deeper connections with society. I try to understand people and connect businesses to that greater purpose through design. I do not believe in a single design methodology. For me, design is just a way you use to reach your ambition. That is why I use different design methodologies, sometimes combining them, for different purposes.

My future as

Socially aware business designer

As a strategic designer, my focus is at the intersection of technology, people and business. With my projects, I want to add the 4th dimension to it which is social awareness. Future belongs to those entities which not only believe in something but actively work on it to make it a reality. And I try to develop that position while hitting the innovation sweet spot.

For the purpose, I use different design methods like Vision in Design, Blue Ocean Strategy, Value modelling etc.

Currently,

To continue working on things I believe in, I started my own initiative- www.purposelyinnovation.com. Through the initiative, I help new businesses, social initiatives find the right direction for their future through strategy design, business design and research.

Purposely Innovation

My forte

developing the early stages of design cycle, that is, navigating the fuzzy front end of design cycle while developing concrete directions and steps for later stages in the cycle.

Research

  • Qualitative and Quantitative Interviews
  • Focus groups, SurveysDesk research, Policy research
  • Context mapping, Customer journeys
  • Identifying target groups

Strategic Design

  • Vision in design
  • Blue ocean strategy
  • Continuous innovation
  • Vision creation, Business strategy
  • Brand positioning

Business Design

  • Business model innovation
  • New product economics
  • Value modelling
  • Socially aware businesses

Roadmapping

  • Market identification, Product/service visions
  • Roadmap stages (horizons) development
  • Tactical and strategic roadmap

Prototyping

  • Physical product- 3D printing, machining, Catia, Solidworks
  • Digital- Figma, Miro, Trello, Webflow
  • Graphics related- Adobe Indesign, Illustrator, Photoshop, Sketchbook

Creative, Visual Problem Solving

  • Stakeholder maps
  • Ideation, brainstorming workshops
  • Storyboards
  • Invention modelling, Patent drafting & PCT
Let's connect!

Do you want to talk to me about something, want more information about a project or do you have a project in mind? Let’s talk!

About me
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