Hi! I am Animesh Mazire. I am a strategic designer, I build stories of evolution of new ideas

Cannect

Cannect is a strategic direction for Brabantia, a company which manufactures items for home like trash bins, laundry bags, food storages and other products for indoor purposes. Brabantia is popular for the trash bins they manufacture but the other products developed by Brabantia do not enjoy the same popularity. The direction developed focuses on the other products also to help Brabantia exploit full potential of their product portfolio. A product range connected to each other and automated to help consumers have a better life by letting them concentrate on things that matter the most in life is proposed as a solution.

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Ford Unboxing

Will be updated soon

Yanfeng

Seamless Mobility

Will be updated soon

Shello

Shello is a design and development of a foolproof solution to theft problem on the beach. A multidisciplinary approach, where focus is not only on design but also on business, technical and sustainability is followed as a result of which, a service is developed which helps people keep their valuables at a beach while enjoying the vacation.

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Hear Her

The project ‘Hear her’ is a branding and launch strategy for a legal firm from Netherlands. The brand represents an online legal firm with a female touch. It is aimed at making legal services convenient for females and countering the negative perception consumers express for the legal industry.

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Machine Press

A machine press is a mechanism design for presses that are used in industries to achieve the advantages servo presses at lower costs. Servo presses combine the advantages of mechanical and hydraulic presses but are costly. A solution is needed which allows customisation and flexibility in machine presses which is relatively low cost. Accordingly, a mechanism was developed which allows multiple strokes in one revolution of primary source shaft and is also flexible such that, it allows various stroke lengths, pressing forces etc. The patent is filed and published in Indian patent office. Application number- 201721046901

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Amspy Steering

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The steering system is a design of new type of steering system for solving the problem of high turning radius of vehicles. The vehicles that are used in the industry, like forklift and tele-handlers, have large turning radius and are difficult to steer. Their large turning radius decreases the warehouse storage capacity and the vehicle’s manoeuvrability, thus making the vehicle difficult to handle leading to serious accidents. The final design of steering system can give 4 types of steering conditions- normal steering (2 wheel steering), 4 wheel steering, crab steering and 0 turning (Turning radius= 0). The steering system allows vehicle to turn in tight spaces as well as gives freedom to the driver to move the vehicle in direction he wants. A patent and PCT is filed in Indian patent office and European patent office for commercial purposes. Application number- 201721041661 and 201921017516

Dirtcross BAJA 2015-16

SAE’s Baja India is an international competition for undergraduate engineering students in India with the objective of building an off-road buggy to participate in a 4 hour endurance race. The buggy has to meet strict specification and design, manufacture and test robust vehicle systems from scratch to participate in the final race. A team of 25 students was formed to compete in the competition and buggy was manufactured maintaining the rules in rulebook. As a result of sound engineering practices and manufacturing, team’s objective of completing the 4 hour endurance was achieved.

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Pyropower

Pyropower is a start-up working in the field of clean energy by using biomass. The start-up is working on novel solutions for solving the problem of pollution caused by biomass waste incineration or landfill in industries such as coffee industry, breweries. The start-up develops product/services for these industries. The products make use of pyrolysis principle for generation of biochar (a carbon rich bi-product that can be used as a fertiliser) and heat which can be converted to suitable energy such as electricity.

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Link to Pyropower- pyropower.eu

Skynet

Skynet is trying to develop machine learning solutions to solve the problems faced in design field of construction industry. A machine learning algorithm can solve the design problems faced while collaborating within multi-disciplinary design teams. A machine learning algorithm thus will reduce the time spent on redesigning and cost for the same. It will also help with better collaboration within teams by decreasing the number of conflicts between the multidisciplinary design teams.

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